Product builder & designer
I design and build products.
I'm Yusuf — a product designer turned builder. For a decade I designed for companies like eBay, Shopify and Tajawal. Now I lead product and design for complex AI platforms at Contango in Abu Dhabi — and build my own products, like Rawi, end to end.
A decade of product & design — at
Rawi
Shazam for the Quran — an iOS app that identifies a Quranic ayah from live recitation, entirely on-device.
Read the case study →
Selected work
Product and design leadership for digital and AI platforms. Client work is shown abstractly — most of it is under NDA.
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A national food-security platform
2024–2025A UAE sovereign food-security company · NDA
Turning a stalled MVP into a product people actually used — an AI decision platform for managing a country's strategic food reserves.
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AI decision tools for a ports operator
2025–2026A major ports & logistics group · NDA
Research with ship captains that uncovered why vessels waste fuel waiting — and a set of AI use cases designed around the answer.
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Service design for a car dealership group
2025A UAE automotive dealership group · NDA
A service blueprint that mapped the whole dealership journey — sales to service — and exposed where the experience quietly broke.
Design archive
A decade of product and visual design — the craft underneath.
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Delivery promises at Shopify
2021–2022Shopify
Leading the design that put accurate delivery dates on product pages — from a pilot to Shop Promise, Shopify's buyer-trust brand.
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Tajawal + Almosafer
2018Tajawal (Seera Group, now Almosafer)
Owning the product design and shipping a Progressive Web App for one of MENA's largest online travel agencies — and a 30%+ conversion lift.
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DaWanda
2016DaWanda (acquired by Etsy)
Native iOS and Android apps for Europe's largest handmade marketplace — and an App Store rating that climbed from 2.6 to 4.8 stars.
Kind words
From colleagues at Shopify, eBay, Tajawal, DaWanda and beyond.
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Instrumental in delivering the new PWA for Tajawal and Almosafer in record time — higher revenue, better conversion, real business growth.
Gihad Chbib · Founding CTO, Tajawal
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It was an absolute blast working with you. I will surely miss you and your energy.
Shopify colleague
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His ability to see the bigger picture, and understand how his design contributes to it, has a real impact on outcomes.
Luca Criscuolo · Product Lead, eBay
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I was always in awe of your collaborative style, your willingness to help, and your positive attitude.
Shopify colleague
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Always operating from the mindset of the user — improving not just the experiences we create, but how the team operates.
Sheldon Nunes · Site Reliability Engineer, Shopify
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I really enjoyed your perspective in design reviews, and how you explained your design decisions.
Shopify colleague
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He cared not just about what we were building, but why — making sure we solved real problems for our users.
Lucas Frota · Engineering Manager, DaWanda
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Thank you for your positive contribution — and for being the one who cheers us up.
Shopify colleague
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With his user-centric approach, Yusuf surprised the whole team with creative ideas to improve engagement.
Iuri Matsuura · Executive Technologist, DaWanda
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Thanks for all the building on Shop Promise. Great things await you wherever you go.
Shopify colleague
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It is a tremendous pleasure to have worked with you. May the future be bright and fun.
Shopify colleague
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Keep sharing yourself, your faith, and your smile with the world.
Shopify colleague
Writing
Notes on product, design, and building things.
Get in touch
Questions about my work, a note about Rawi, or just to say hello — reach me at info@yusufalgan.com.