CV
Product builder & designer · Abu Dhabi, UAE. Want the PDF? Email me.
Experience
- 2024 — Present
Associate Director, Design & UX Strategy
Contango · Abu Dhabi, UAE
- Joined 2024 as Senior Manager & Design Lead; promoted to Associate Director in 2025.
- Lead design-driven strategy and delivery for complex digital and AI platforms across real estate, food security, and maritime — for government and sovereign-fund clients.
- Turned a stalled food-security platform MVP into an adopted product by leading user research and rebuilding it around real decision journeys.
- Ran UX research with maritime operators that reframed a major ports group’s AI roadmap.
- Building the firm’s design practice — methods, guidelines, and design maturity.
- 2024
Project Lead
LaunchGood · Remote
- Led Muslim Hub end-to-end — a curated guide to trusted products and services for the global Muslim community — owning product strategy and design.
- 2023
Senior Product Designer
eBay · Berlin, Germany
- German Enterprise Initiative — the connection between eBay Germany and Product, prioritizing and resolving key user issues across the portfolio.
- 2019 — 2022
Senior Product Designer — Shipping & International Growth
Shopify · Berlin / Remote
- Led delivery-promise design (the SFN pilot → Shop Promise) — merchants reported conversion lifts of 22–25%.
- Localized Shopify POS for German merchants (International Growth).
- 2018
Product Owner & Product Designer
Tajawal (Almosafer) · Dubai, UAE
- Owned product and design for the mobile-web PWA of a leading MENA travel agency.
- Shipped a 30%+ conversion lift; featured in Google’s mWeb Innovation Program and at Chrome Dev Summit 2018.
- 2015 — 2017
Product Designer
DaWanda (acq. Etsy) · Berlin, Germany
- Designed native iOS & Android apps for Europe’s largest handmade marketplace.
- Onboarding + home redesign lifted checkout conversion ~20%; App Store rating climbed 2.6 → 4.8 stars.
Entrepreneurial aspirations
- 2026 — Present
Founder, designer & developer
Rawi
- Designed, built, and shipped an on-device iOS app that identifies Quranic ayahs from live recitation — product design, Swift (learned in public with Claude Code), on-device speech recognition, and growth.
- Launched on the App Store in April 2026; Android in development.