Let's build something that ships.
I take on a small number of freelance and advisory engagements. If you have a product, design, or AI challenge worth solving, I'd love to hear about it.
Start a conversation →How I can help
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AI opportunity discovery
Identifying, evaluating, and shortlisting AI use cases through human-centered research — focused on real decisions, not hype.
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AI product strategy
Turning AI ambitions into real, human-centered products — which decision to improve, for whom, and how.
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Product & design leadership
End-to-end product and UX leadership for complex platforms — from discovery and research to shipped product.
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Design advisory & audits
A senior design eye on a product or team — UX reviews, design-system guidance, and direction.
How I work
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Listen first
I start with people, not the brief — interviews with users and stakeholders until the real problem surfaces. Stakeholders are users too.
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Frame the problem
Turn messy complexity into a clear problem statement and a shared direction the whole team can rally behind.
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Design for the decision
Prototype the solution that fits the actual workflow and the decision it improves — architecture and framing, not just pixels.
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Validate, then ship
Test before building big, design for adoption from day one, and measure what actually changed.
Where I've worked
…and government & sovereign-fund organizations across the UAE (under NDA).