Work

Products I've built, client work I've led, and the design archive underneath it all.

Products

Things I build end-to-end — design, code, and ship.

Rawi
2026–present

Solo project

Shazam for the Quran — an iOS app that identifies a Quranic ayah from live recitation, entirely on-device.
- SwiftUI
- SwiftData
- WhisperKit
- CoreML

Selected work

Product and design leadership for digital and AI platforms. Client work is shown abstractly — most of it is under NDA.

A national food-security platform
2024–2025

A UAE sovereign food-security company · NDA

Turning a stalled MVP into a product people actually used — an AI decision platform for managing a country's strategic food reserves.
- Product strategy
- UX research
- AI product design
- Dashboards
AI decision tools for a ports operator
2025–2026

A major ports & logistics group · NDA

Research with ship captains that uncovered why vessels waste fuel waiting — and a set of AI use cases designed around the answer.
- UX research
- AI use-case design
- Product strategy
- Prototyping
Service design for a car dealership group
2025

A UAE automotive dealership group · NDA

A service blueprint that mapped the whole dealership journey — sales to service — and exposed where the experience quietly broke.
- Service design
- UX research
- Journey mapping
A dashboard design system for a public authority
2025

A UAE government authority · NDA

Guidelines that let non-designers build clear, consistent, accessible dashboards across a government organization.
- Design systems
- Data visualization
- Accessibility
- Design ops

Design archive

A decade of product and visual design — the craft underneath.