Work
Products I've built, client work I've led, and the design archive underneath it all.
Products
Things I build end-to-end — design, code, and ship.
Selected work
Product and design leadership for digital and AI platforms. Client work is shown abstractly — most of it is under NDA.
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A national food-security platform
2024–2025A UAE sovereign food-security company · NDA
Turning a stalled MVP into a product people actually used — an AI decision platform for managing a country's strategic food reserves.
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AI decision tools for a ports operator
2025–2026A major ports & logistics group · NDA
Research with ship captains that uncovered why vessels waste fuel waiting — and a set of AI use cases designed around the answer.
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Service design for a car dealership group
2025A UAE automotive dealership group · NDA
A service blueprint that mapped the whole dealership journey — sales to service — and exposed where the experience quietly broke.
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A dashboard design system for a public authority
2025A UAE government authority · NDA
Guidelines that let non-designers build clear, consistent, accessible dashboards across a government organization.
Design archive
A decade of product and visual design — the craft underneath.
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Delivery promises at Shopify
2021–2022Shopify
Leading the design that put accurate delivery dates on product pages — from a pilot to Shop Promise, Shopify's buyer-trust brand.
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Tajawal + Almosafer
2018Tajawal (Seera Group, now Almosafer)
Owning the product design and shipping a Progressive Web App for one of MENA's largest online travel agencies — and a 30%+ conversion lift.
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DaWanda
2016DaWanda (acquired by Etsy)
Native iOS and Android apps for Europe's largest handmade marketplace — and an App Store rating that climbed from 2.6 to 4.8 stars.
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Mistwash
2019Mistwash (Dubai)
Two Progressive Web Apps — customer and operations — to help a Dubai car-wash startup scale beyond phone-and-spreadsheet bookings.
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eBay
2023eBay
Senior product designer and design lead on eBay's German marketplace — including eBay Lokal, local commerce for Germany.